---

What Makes Fashion Sustainable?

At its heart, sustainable fashion is about impact. It asks: How were these clothes made? Who made them? What happens when they’re no longer wearable? Sustainable pieces are made with care—from the materials used to the conditions under which they’re produced. Some key elements to look for:

• Natural and biodegradable fabrics like organic cotton, linen, hemp, and Tencel
• Ethical production practices that ensure fair wages and safe working environments
• Longer-lasting design that prioritizes quality over fast-changing trends
• Low-waste processes, such as water-efficient dyeing or recycled packaging

Rather than constantly buying new, sustainable fashion encourages slowing down and making thoughtful choices that support both people and the planet.

---

---

What I’m Wearing:

• It’s Now Cool Vacay Shirt: This 100% cotton button-down shirt features an oversized fit that provides lightweight coverage without sacrificing breathability. Designed for ease and movement, it’s an ideal piece for hot climates or relaxed seasonal styling. The natural fiber construction makes it both eco-conscious and skin-friendly, offering a longer lifecycle than most synthetic tops.
• It’s Now Cool Vacay Short: Crafted from the same breathable cotton as the matching shirt, these relaxed-fit shorts include an elastic waistband for added comfort and flexibility. The minimalist design makes them a practical summer staple, easy to pair with swimwear, tanks, or layered resort pieces. A wardrobe essential that aligns with both comfort and sustainability.

---

Why Materials Matter

One of the easiest places to start with sustainable fashion is by paying attention to fabric. Many everyday items are made with synthetics like polyester, which are derived from fossil fuels and don’t break down in landfills. These materials may be cheap and stretchy, but they often shed microplastics in the wash and contribute to pollution over time.

Natural fibers—like 100% cotton—offer a gentler option. Cotton is breathable, durable, and biodegradable. When sourced responsibly, it can provide comfort that’s better for both skin and the environment.

Building a More Sustainable Wardrobe

You don’t need to overhaul your entire closet to start shopping more sustainably. Small, intentional steps can make a big difference over time. Here are a few ways to get started:

• Take care of what you have: Wash in cold water, hang dry when possible, and mend instead of tossing.
• Read the label: Look for natural fibers and avoid virgin synthetics when possible.
• Buy for longevity: Choose pieces you’ll actually wear and care for—those that wash well, layer easily, and don’t go out of style.
• Support better brands: Many major retailers, including Revolve, are now carrying sustainable collections and working with eco-conscious labels.